The Importance of Lighting in Videography

When you think about video production, what comes to your mind first? Cameras? Actors? Music? One of the critical aspects of video production that’s often overlooked is lighting.

Why Lighting Matters

Lights are just about making sure a scene is bright enough. It’s about shaping the way a story feels. It helps to guide the viewer’s attention, and create a polished and professional look. Whether its an interview, product demo, or company spotlight. The right lighting can make the difference between a flat forgettable image, and something that stands out.

The Difference Between ‘No Light’ and the Right Light

You’d be surprised how big a leap there is between a scene lit only with available light, such as (overhead fluorescents or window light) and one with purpose-built lighting. Natural or available light can be unpredictable. Natural light changes throughout the day and can cast unflattering shadows, or make your subject look washed out or overly dark.Professional lighting allows us to shape and control a scene, and highlight what’s most important: your message.A well-lit subject looks more approachable and trustworthy. A dim or flatly lit face can come across as unprofessional, and unflattering. Consistency is key, especially when filming over multiple days or in different locations. Professional lighting ensures that shots look the best, match, and flow smoothly from start to finish.

Lighting Techniques for Every Scenario

Different projects require different techniques. Soft lighting is great for interviews and portraits. Large soft sources of light can help wrap around a subject creating warm and inviting scenario. Hard lighting can add drama and make details pop, useful for product shots or stylized commercials. Rimlights, fills, and bounces all help to create a well rounded image that can add depth to an image. It’s all about using the right set of tools for the job. Telling your story, and getting the message across to the viewer. Thoughtful lighting isn't about making things look fancy, it's about making sure your story is told the best way possibleIf you’re interested in taking your next video project to the next level give us a call. We’re passionate about storytelling, and would love to see your business in a whole new light.